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How to bring more customers to your restaurant

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If you have just started a new restaurant and experiencing slow progress or want to boost an existing one, you have two primary options: increase sales or increase the prices in your menu. Raising food prices or reducing the amount you serve has never been a great option and may not resonate well with your customers.

Your best option is to think about how to increase sales by bringing more customers. You can attract more customers to your restaurant in several ways. These ways include but are not limited to:

Make a nice renovation.

Renovating your restaurant is a great way to improve your customers’ experience. Start by renovating the exterior. Apply a new and appealing fresh coat of paint and brand a section of the wall with your restaurant profile. An effective exterior design garners the attention of passersby, improves brand visibility and awareness and acts as an onsite marketing platform.

Then renovate the interior to resonate with your customers or choose a neutral design that caters for your needs and customer preferences. You can install new flooring and ceiling, update your furniture, install better lighting, and apply mood-enhancing colours. You can also install several aquariums, have live plants on pots and place them close to the windows, 

Do not forget to remodel the bathroom. Have separate rooms for men and women. If your loo is not working, buy and install a new one. Ensure there is a constant flow of water in the bathroom for flushing and washing hands. Ensure the rooms have enough detergent, good fragrance, a working automatic hand dryer, and enough lighting. Install a wall mirror where customers wash their hands. 

Renovating your restaurant can improve customer experience, utilize space more efficiently, decrease price sensitivity and improve perceived food quality. All these factors can bring more customers to your restaurant. If you don’t have enough money to finance your renovation project, you can always get a payday loan. Browse the internet to find a reputable payday loan broker and apply.

Make business profiles on social media and start advertising.

Social media provides an effective platform to reach a broader online market at a lower cost than traditional marketing such as radio, print and television advertising. All you need is to identify the most effective social medial platforms, create a business account, and fill in the business profile. Ensure that your business profile shows your foods, drinks, location and operating hours.

Create your online community of followers by posting your foods, recipes and satisfactorily respond to customers’ requests and complaints. Once you have built a following, start advertising to reach a targeted market segment. Ensure every post or advertisement is short, precise and has infographics that resonate with your target customers. 

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Social media can work for you or against you. It can rapidly increase your customers in days or take you down with a single post by a dissatisfied customer. Continuously monitor customer feedback and respond positively. Make good use of social media, and you will quickly bring more customers to your restaurant.

Hire a professional chef.

The primary purpose of a restaurant is to offer delicious meals and drinks to customers. You can only achieve this if you have a team that understands how to prepare, cook and serve food. Getting quality ingredients is not enough; hire a professional chef who knows how to prepare every food in your menu and understands your customers’ tastes.

Customers want well-cooked and delicious foods served timely, in the right amounts and temperature. A professional chef can help you bring more customers to your restaurant by cooking delicious foods consistently; hire one now before it’s too late.

Ask for feedback from your clients.

Collecting customer feedback is an essential aspect of a successful business. As a restaurant owner, you must provide a means for your clients to give feedback freely. Asking for your customers’ feedback shows that your value their opinion and helps build a positive business relationship. Additionally, collecting and responding to customer feedback helps you to;

  • Improve the quality of your foods
  • Measure customer satisfaction
  • Improve customer experience and retention
  • Make informed decisions that respond to customer needs, among others

When customers feel that their opinion is valued, they are more likely to refer their colleagues, friends, relatives and even strangers to your restaurant. Positive referrals will bring more customers to your restaurant.

Conclusion

As a restaurant owner, you must understand critical aspects of your business to remain afloat amidst stiff competition. Finance, kitchen, and marketing are crucial departments that must run efficiently.

Most importantly, you must market your restaurant to bring more customers. You can achieve this by renovating your restaurant interior and exterior, advertising on social media, hiring a professional chef, and collecting customer feedback.

READ ALSO:   11 Advantages of Opting for Meal Delivery Services

About Chef Lilian

Your favorite recipe author, faithful to every course. Mail me at chef@foodwellsaid.com

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