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Establishing and running a catering business is not simply about preparing some delicious and exotic food. Rather, It is a combination of culinary prowess and business management skills that enable a catering business to succeed. When it comes to catering in Sydney, there is no easy way to make all the arrangements in a single go, which is why you need a professional helping hand to get the job done. The right catering companies never fail to emphasize the importance of the owner’s business acumen and their organization skills that are necessary aspects of a catering business.
In the below article, we will discuss a few tips that will make your catering business a success.
Prepare the best quality food
This is obvious. If you are in the catering business, everything will eventually boil down to the quality of the food you are serving.
Most of the people who establish catering businesses are food lovers and possess a passion for the culinary.
This does not mean that you should only stick to the dishes that you like and deem yourself good. Your customers may have a liking for another dish. If they want it, you should try and add it to your menu as well.
If that is a dish which you haven’t prepared ever before, don’t tell them right away. Give yourself a chance to explore. See if you can come up with a dish that tastes good enough. Or you may simply recommend another similar dish to the customer.
If you are preparing the dish, make sure that it looks great to the customer. It enhances the visual taste of the dish. The visual taste – in many cases – can enhance the actual taste of the dish for several people.
Take stock of your customers’ requests and keep expanding your menu with new arrivals.
Focus on your customer service
This tip goes for almost every service-oriented business but it holds extra importance for the catering business.
Many people expect to be pampered by the caterer. In fact, they expect from you what they expect from a fine-dine restaurant.
A visit before the event date will satisfy the customer’s need for attention. You may inspect the place of the event, and take note of all the relevant details.
Moreover, talking to the customer before the event will allow you to understand actually what he or she is expecting from you.
After the event is over, you may congratulate the customer, and request him or her to provide you with their feedback. This feedback is important to analyze the preferences of your customers.
Enhance your organizational skills
Again, the ability to keep organized is necessary for almost every aspect of life. In the catering business, it means not just the food, but the combination of food and ambiance of the event itself.
If you and your team are not organized and they seem to be rushed and in a hurry, it will create a very bad impression of you and your entire team. Customers will think that you are an amateur, and know very little about your own catering business.
In order to save yourself from embarrassment if such a situation arrives, you must have a comprehensive plan that should include all information pertaining to the event.
You should also have thoughtfully developed timelines for every item within the event. Moreover, a system should be developed to track every aspect of the event as it happens so that there is no chance of missing anything.
Add Professional touch with your attire
Professional attire adds a touch of elegance to your event. It could be any kind of formal dress that separates you and your team from the rest of the guests.
Such attire – or coordinated uniforms – allows the guests to know immediately who is taking care of the event.
Another thing to keep in mind is that every member of your team should be wearing clean and perfectly ironed clothes. People don’t like to be served by a person who is wearing dirty clothes, or who doesn’t seem to take good care of them.
Keep the place clean and sanitary
This is a very important point where the catering business is concerned because it involves the health department.
If any of the guests at the event falls sick after eating your food at the event, you may find yourself in a lot of trouble with the food regulator.
Ensuring proper sanitary and cleanliness is rather easy within the confined space of a kitchen. However, if you are supposed to arrange food in an event where there is no proper kitchen, you can find this task very difficult.
This will call for proper planning before the event. You should have all the necessary cleaning products at your disposal as well as coolers for storing your eatables.
Make sure that you are properly equipped and ready to meet the cleanliness challenge before, during, and after the event.
The pricing of your service shouldn’t be too high to scare prospective clients away. It shouldn’t be too low to deprive you of any profits.
The best way of arriving at a reasonable price is to find out what other players in the market are charging for similar events.
It also requires you to know your own exact cost that will be incurred in providing a given service.
Carry out an analysis of your costs, and the prevailing price in the market. This will allow you to find out if you will be able to make profits within the given price range.
A point to understand is that you are in the business to make money. Sacrificing your profits in order to provide highly competitive prices will not make business sense.
Do not compromise on service quality
Your quality of service is what will make you stand out among your competitors. If you want to succeed in the catering business, learn to never compromise on the quality of your service.
Your food must be delicious, and it should be served in the most appropriate manner. Guests should have ample space for getting through to the tables. If necessary, hire more servers and bartenders to that all guests should get the food in a timely and organized manner.
The Final Word
There is no set rule for succeeding in any business. The catering business is no different. It has its own mechanics, its own set of rules, and factors that affect its profitability.
However, we learn from experience and through our own mistakes. The above tips will provide you a general idea regarding success in this line of business. The rest you will have to learn through your own experiences.